Thursday, February 1, 2018

Thursday, February 01, 2018

Just when you thought that you've seen everything interesting in Manila, the Destileria Limtuaco Museum comes along. Located in Intramuros and housed in a bahay na bato, the two-storey company museum is a historical showcase of Destileria Limtuaco & Co., Inc.'s colorful past and present. Visitors are bound to experience walking through time with old displays, including an imposing replica of the distillation still and the big wooden tank that stuns at the entrance. It features five generations of master blending tradition and it even has quirky displays of vintage calendars and undergarments.

Housed In A Bahay Na Bato

The old structure alone is a treat to see for complementing the museum's details. Acquired in 1979, the site is intended to show the well-preserved history of the five-generation company that has survived its industry since being established in 1852, making it the oldest distillery in the Philippines and the oldest manufacturing company in the country. The site is only but a glimpse of how distinct the operation of the company really has become from winning numerous accolades abroad to enjoying a loyal following thanks to its product quality, taste, aroma and smoothness.

(top left) Sec. Wanda Corazon Teo of the Department of Tourism at the opening of the museum; (top right) The distillation still display; (bottom left) Attending the opening

Distinct Accolades

A 1997 Centennial Awardee of the Philippine Department of Trade and Industry, the company has been awarded various distinctions by the Mode Selections, Institut Pour Les Selections De La Qualite in Rome, Italy and London, England for its whisky, rum, brandy, vodka and gin. It had recently also been recognized by the International Taste and Quality Institute in Brussels, Belgium for its Paradise Mango Rum Liqueur, Napoleon VSOP Brandy, Old Captain Rum and Amadeo Coffee Liqueur. Its expansion to the international market has made it the top Exporter of distilled spirits in the country today.

The Journey To The Opening

The museum's construction was completed in 1982 to be initially enjoyed by the family and their guests. Fourth generation leader, Julius T. Limpe compiled the old pictures of the three generations before him as well as catalogued essential company records and files. The process came to a sudden halt in 1989 after the company experienced a wildcat strike and suffered heavy losses as a consequence. This year, on January 29, it was formally opened to the public and will be accessible to visitors starting on February 6, 2018.

Museum visitors can learn, discover and experience things they didn’t know about the company, its products and the liquor industry in general, through the various displays -- both static and interactive -- which includes an optional tasting program at the end of the tour. There's even a souvenir shop at the second floor for spotting nifty items to own and take home.

Beyond showing the narrative of an enduring company's survival and success, the Destilieria Limtuaco Museum is bound to stir curiosity about the intoxicating highs and lows of operating a distillery in the Philippines. This easily beats any random activity in Manila that only lets you stare at an old structure from a distance.

Destileria Limtuaco Museum

Address: 482 San Juan de Letran St., Intramuros, Manila, Philippines
Operating hours: Tuesday-Sunday, 9:00am-6:00pm
Phone: (02) 361-7491 to 98 loc. 844


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