Organized in 1979 from the informal gatherings of Metro Manila's top hotel directors of sales and marketing, the Hotel Sales and Marketing Association (HSMA) is in the noble pursuit of providing hotel sales and marketing professionals with the necessary tools, insights and expertise to move their brand and serve as essential entities in the ever-evolving hotels and resorts industry.
The Birth of The Virtus Awards
Under immediate past president and current chairperson, Margarita F. Munsayac, the Virtus Awards was launched in 2015 to recognize excellence among sales and marketing practitioners in the hotel and resort industry. The multi-category competition offers a unique platform among hotel sales and marketing professionals in the Philippines to convey stories of excellence and success that resonate well beyond their sphere of influence. It is designed to shift paradigms in hospitality excellence.
The Virtus Awards
Official website of The Virtus Awards