Tuesday, December 8, 2015

Tuesday, December 08, 2015
Event hosts Paolo Abrera and Lexi Schulze Berenguer-Testa
Actress Melissa Ricks and baby Kiera

F O O D 


Filipinos are known to uphold good dining traditions and one that has endured through the decades is the occasional family meal at Max's. From its humble beginnings at "The House That Fried Chicken Built," the 70-year old restaurant has grown to be beloved by local and foreign tourists nationwide. Unlike other players, its dishes didn't just catch on in bustling Metro Manila. Whenever travelers venture out of town, there's almost always a branch of it along a sleepy highway en route to a target destination.

Max's is a part of my life as a traveler. I make stops at its branches in key cities of provinces I visit for my Blog Series Tours whenever I can. Some of my best memories travelling with loved ones had such moments included. In Tarlac, it was where I dined with friends before returning to Manila. At its branch along a highway in Laguna, it was where I made an impulsive stopover snack with office mates. And whenever I'm at home in Pasig City, I make occasional visits to its Megamall branch for lunch before seeing a movie.

Max’s Group Inc – Director Jimmy F. Trota, Max’s Group Inc – Director Cristina Trota-Garcia, Max’s Group Inc – Director / Max’s Restaurant – President & CEO Carolyn Trota – Salud, Max’s Group Inc – Director and Chief Marketing Officer Jim T. Fuentebella, Max’s Group Inc – Director & Chief Finance Officer Dave T. Fuentebella, and Max’s Group Inc – President & CEO Robert F. Trota
PBA players JVee Casio, Tony dela Cruz, Chris Banchero, and Josh Vanlandingham
ARC PR’s Jenny Yrasuegui and Celine Gabriel-Lim
Helga Krapf and baby Amelie

Chicken Pride

Its chicken is something that I can't resist. Perfectly seasoned, satisfyingly crispy, and delightfully comforting are a few words that describe it, a dish that has remained a favorite among Filipinos for so long that it is an institution.

Celebrating 70 Years

Max's is now a household name and in celebration of its 7 decades in the country, familiar guests graced the special event at its original branch at Scout Tuazon. The affair witnessed the presence of family, friends, and loyal customers back to the place where it all began. It was a grand and joyful birthday celebration, through which the restaurant sought to show its appreciation for the years of support customers gave to the brand.

JR Isaac
Nostalgic Affair

Guests were invited to take a walk down memory lane in a nostalgic outdoor display at Ruby Hall's courtyard featuring historic photos of the five original founders, black and white photos of the original branch when it had just opened, and even a photo of the old Greenbelt branch in Makati City. Guests admired the display and gleefully exchanged stories of days past, while being serenaded by a quartet playing songs that conjured some of their fondest memories.

But it was what awaited them in Ruby hall that made the evening truly delightful. The guests were welcomed into the hall by a screen showing Max's Restaurant's heartwarming television commercials, and by a mini museum hosting various memorabilia through the years. Vintage uniforms, yellowing employee Ids, and even antique menus from previous decades proudly showcased the restaurant's apparent staying power in the food industry, having not only survived, but grown through numerous years of changes. The night was a joyful celebration of precisely that -- its 70 year success story as every Filipino's place of comfort.

Mayenne Carmona
Dave Fuentebella, Francine Gonzalez, Rica Trota, and Robert Trota
Roman Reyes, Belle Fernando, Dave Fuentebella, Ben Sanvictores, Robert Trota, and Carolyn Trota-Salud
Missy Castro and Melissa Torre

Host Lexi Schulze and Paolo Abrera reminisced along with the guests, sharing their childhood memories, and their favorites from the menu. They also recounted the amazing story behind the restaurant. Few are aware that Max's Restaurant began as a bar and cafe that catered to American soldiers—a generous gesture from the sympathetic heart of the founder Maximo Gimenez and his talented niece, Ruby Trota, the secret behind the brand's culinary success.

President and CEO of Max's Restaurant Carolyn Trota-Salud and Director and Chief Marketing Officer of Max's Group Inc, Jim Fuentebella reminisced with the guests about the times they spent during their unforgettable childhood memories of waiting tables, working at the cashiers, and counting inventory for the restaurant. They grew up alongside the children of the restaurant’s employees, who like them, are now part of the third generation of Max’s Restaurant. President and CEO of Max's Group Inc. Mr. Robert F. Trota led the final toast in thanking the guests for being a part of the celebration, sincerely expressing to each of them that “we would not be here without you,” just as he did during his surprise visit to one of the branches.

Photos courtesy of MaxsChicken.com

Max's Restaurant

Official website of Max's Restaurant

Check out branches here.

Hotline: 7-9000


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