Tuesday, November 4, 2014

Tuesday, November 04, 2014
Lemon Squares


C E N T E R 

F O R  S W E E T S 

Anything original is usually elusive. It's not easily known by many. You might have sampled what it's like where you are, but when its supply runs out, you start to face a blank a wall. You have to set aside the time to discover where it is and how it's been. Such is the case about lemon squares which was buzzed about online as being peddled decades before in Roxas City long before it was packaged with the cute brand. Locals in the city know it to be called as such but the bakery that sold it soon got burned down in an accidental fire and years of silence snuffed out the sweetness off of the area and neighboring municipalities.

Sweet Legacy Renewed

When Mamaita's House of Sweets was opened to resume the same operations of the old bakery, the sweet legacy finally got back on track in Capiz. The tasty confections sold by the new owner's old folks were still evident in the selections. The confectionery chain was not lost fortunately. The people behind it also happen to supply selected treats to Roxas City's popular coffee shop called ACC Coffee and Crepe.

Chocolate Cake
Baked Cheesecake

"I Love Capiz!" Blog Series Tour

Booked at the nearby Roxas President's Inn for my "I Love Capiz!" Blog Series Tour, I conveniently crossed the road to reach the old palatial house where Mamaita's House of Sweets was. The neighborhood charm was palpable. Residents and kids from school could just walk in and buy their favorite snacks of Toasted Yema and Buko Tart. The store's facade was unpretentious as it displays the goodies without the flamboyance of bake shops in Metro Manila.

Tasty Tales and More

Over black coffee, I finally got to sample the tasty lemon squares at the store. The owner's dad joined me with his own cuppa and told tales about the Philippines from his roots in Pasig City to his wife's province of Capiz. His stories were as elaborate as the roster of treats at Mamaita's. As he recalled the merging of different cities in Metro Manila before they became what they are now, I also enjoyed discovering knowing that the store is a reliable source of chocolate cakes and baked cheesecakes (8" round for P700++).

Pastelitos Pride

I also learned that the pride of the store is the inventive Pastelitos De Mangga which are delicately shaped bite-sized buttery cookies. These terrific dynamites are dashed with sweet mango filling, making it truly Filipino. I got a can (100 pcs.) of those pastelitos which lasted for a week back in Manila. They are also available in a small tray (50 pcs.) and big tray (100 pcs.).

Customers can also enjoy other home-made treats like Custard Tarts that are bite-sized and with light custard filling (15 pcs. and 30 pcs.), cheese ensaymada, plus the Apple Tartlets which are flavored with apples and cinnamon (12 pcs. and 25 pcs.). They are also topped with a nutty crumble which kids adore.

For pasalubong, Mamaita's House of Sweets is a charming place to visit in Roxas City. It's a walking distance away from the city plaza.

Photography by Josua Chan and Karl Ace

Mamaita's House of Sweets

Address: Eloisa St. corner Lopez Jaena St. and Rizal St., Roxas City, Philippines 5800
Hours of Operation: 
(Mon - Sat) 8:30am - 8:00pm
(Sun) 10:00am - 3:00pm
Phone: (036) 522-5228
Email: mamaitasHouse@gmail.com

Check out my "I Love Capiz!" Blog Series Tour posts:

+ Timelessness of Nature In Capiz Bay Resort
+ Expertly Crafted Blends At ACC Coffee & Crepe
+ My Refreshing Morning At San Antonio Resort
+ My Ferdinand Marcos Sr. Suite At Roxas President's Inn
+ Urban Manor: Pueblo De Panay's Emerging Modern Accommodation
+ Coco Veranda: Roxas City Seafood Dining By The Shore
+ Roxas City's Charming Islet and Vanishing Sandbar

More Photos Below: 

Apple Tartlets and Custard Tarts
Baked Cheesecake
Cheese Ensaymada


  1. Do they have metropolitan branches?

    1. Right now, that's the only store it has -- in Roxas City. I discovered on Facebook that they tried to make deliveries to Manila-based patrons, but it was way back in 2012. Not sure about it now.


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